| Liwayway caters to showbiz entertainment to attract more readers |
Liwayway magazine is the only tagalog magazine that is well-recieved and loved by the Filipinos. Filipino families withstanding its social group read and patronage Liwayway magazine.because it showcases real Filino traits and values. Buhay Pilipino is one of the most loved serial komiks presentations of Liwayway. It depicts a typical Filipino family asserting its place in the society through laughter , tears and joy. The serial brought fame to Mang Teryo, Aling Rosing and their neighbors Tekla and Goryo, and the likes of IPe and Bengot. The movie version was produced by Sampaguita Pictures and stars Tita Duran,and the then Comedy Queen Chichay as Tekla. Liwayway serves as the haven for "Panitikang Pilipino" with creative geniuses like Jose Corazon de Jesus, Lope Ka Santos, Juan Balmaseda, Florentino Collantes,Severino Reyes, Pedrito Reyes .Liwayway pages then have the great poems of Lope K. Santos, Huseng Batute and the prosaic classic of Inigo Regalado, Claudo del Mundo, Efren Abueg, Edgardo Reyes and Lualhati Baustista. Liwayway also produces top Illustrators who later became famous in Komiks Ilustrations and animations.
Liwayway differ from Komiks in a many ways as the magazine is known for its fquality and literature value. Both has comic illustrations but Liwayway has its prose stories which are Palanca Memorial Awardees. But no matter how hard Liwayway hold on to its clean image, there was a time in its history to succumbed to the dictates of times when its pages saw prose stories laced with sex. During those years it needed to struggle with the hardships of a down economy in order to survive publication.It catered to bold stories but with prompt elements of quality and literature.
Today,Liwayway is struggling to survive as its comtemporary Komiks had seen its decline .With its glossy cover and more comtemporary approach, Liwayway is having a face lift and continues to survive. Liwayway is now part of the Manila Bulletin Publication and has nationawide and selected international circulation servicing Filipino expatriates.
For further reading visit :http://en.wikipedia.org/wiki/Liwayway
